
Techno Paints and Chemicals, a company in the paint and chemicals sector, has appointed Indian cricket legend Sachin Tendulkar as its brand ambassador. The company gave this information on Saturday, January 10. Sachin Tendulkar has been associated with the brand for a period of three years, which is expected to help the company expand across the country and strengthen the brand identity.
According to company sources, Techno Paints is planning to launch an IPO of around ₹500 crore in the next financial year. At such a time, associating a globally recognized face like Sachin Tendulkar with the brand is being considered an important part of the company’s expansion and fund raising strategy.
In a statement issued by the company, it was said that the partnership with ‘Master Blaster’ will further strengthen the national presence of Techno Paints. Akuri Srinivas Reddy, Chairman, Techno Paints & Chemicals, said, “We are proud to be associated with one of the world’s most iconic cricketers and Bharat Ratna Sachin Tendulkar. This year, as we move towards big goals like expansion and IPO, there can be no better brand ambassador and growth partner than Sachin.”
Let us tell you that earlier in 2023, the company had made film actor Mahesh Babu its brand ambassador for two years. Now with the entry of Sachin Tendulkar, the company wants to take its marketing and branding efforts to a new level.
Talking about financial performance, Techno Paints had recorded a revenue of Rs 210 crore in the financial year 2024-25. The company expects its turnover to increase to Rs 450 crore in the current financial year. According to Chairman Reddy, the company has set a revenue target of Rs 2,000 crore by 2029-30.
Techno Paints manufactures decorative, industrial and specialty paints and has a portfolio of over 3,000 shades. Currently the company has its presence in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha and Chandigarh.
The company said that it plans to expand to Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by the end of this year. Apart from this, there are also preparations to enter the Middle East markets in 2026-27.
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